A ‘hilarious’ video collection of slapstick clips of people falling over and walking into things while on their phones has gone viral – but it has a very shocking end.
But it is the last video of the collection that is truly shocking and hits the message home.
The video is part of South Africa’s hard hitting #ItCanWait campaign.
It starts off with people falling into ponds, or into bus stops or other people as they cross the road, as a chintzy comedy soundtrack plays.
A message then appears with the words: “You can’t even text and walk”
The next shot is of a girl looking at her phone as she sits in the driving seat of her car .
Seconds later she is involved in a terrible crash, which ends with the car flipping over and her hanging upside down with no way of knowing if she is dead or alive.
A second stark message then appears: “So why do you text and drive?”
A Western Cape Government spokesman said: “The bottom line of the situation is that the concept of multi-tasking is a dangerous myth.
“While our brains can jump back and forth between tasks, we are simply not wired to do more than one thing at the same time.
“The multi-tasking myth can provide for amusing workplace badinage, but is deadly serious on the road.
“As the National Safety Council points out, brain activity in the areas that process moving images decreases by over 33 per cent when we are talking on our phone.
“This means that we effectively become partially blind when we use our cell-phone while driving.
“This in turn, leads to collisions which can result in deaths and serious injuries.
“There is no call, and certainly no text message, so important that it is worth a human life: it can wait.”