The bid, which was for the largest gathering of people dressed as emoji faces simultaneously across multiple venues, saw 531 dress up as emoji faces with characters appearing in Dubai, Moscow, London, Dublin and Sao Paulo at the same time.
It was held in celebration of today’s World Emoji Day and also comes ahead of next month’s release of The Emoji Movie.
Adjudicators from the Guinness World Records confirmed a record had been set.
In Britain, participants gathered on the green of St Thomas Hospital in Westminster, where they formed one large emoji face beneath the iconic backdrop of parliament and the Elizabeth Tower.
Among them were young patients and staff from Evelina London Children’s Hospital and Vyvyan Evans, the UK’s leading Emoji expert and author of The Emoji Code.
Adding colour and meeting participants were ten official Emoji Movie characters including Gene, Hi-5, Poop Daddy, Pizza and Heart.
Around the globe, Sony Pictures Animation’s “The Emoji Movie” will roll out from late July through October this year.
Josh Greenstein, President of Worldwide Marketing and Distribution for Sony Pictures Entertainment, said: “Achieving a Guinness World Records title is a testament to the enormous worldwide appeal of emojis.
“It’s great to see so many people getting excited for the worldwide release of ‘The Emoji Movie.’”
Jack Brockbank, Guinness World Records Adjudicator, added, “We are incredibly impressed by the level of coordination and timing required to pull off this global record attempt – and it all happened simultaneously! It’s official—this is a fantastic achievement!”
Vyvyan Evans, who took part in the record in London, said: “Emoji is the world’s only truly global form of communication so today’s fantastically international Guinness World Record attempt has been a wonderful way to celebrate this.
“I wasn’t at all surprised to hear that Hollywood was embracing the meteoric rise in emoji and I’m sure the film is going to be a much-loved family hit this summer.”
More than six billions emojis are sent everyday. Among the most popular are yellow faces with tears of joy, blowing kisses, and smiling with heart-shaped eyes.